New Pass Apparel

Here at New Pass, our complete love for fishing has made us passionate about cultivating performance gear that wears as unbelievable as it feels!  Our collective mission to create more durable, higher quality, fashionable apparel isn’t just about the clothing, but about the people who inspire them… YOU.

Our carefully designed fashion line is made of some of the finest PFG fabrics as well as classic cotton!  High quality, American made with something for everyone in the family!

Performance clothing is made for just that PERFORMANCE!  Crafted and created by our very experienced fishermen and Captains who perform EVERYDAY!  Salty-dog inspired by all of our outdoor expeditions!  All of our PFG gear is UPF 20+, has been tested by tried and true staff and customers alike to cement it’s reputation on the Gold Coast and beyond!  With a multitude of bright colors, designs and sizes, there’s a “perfect fit” for every personality and size!  Our cottons collection is also designed for maximum comfort, even on the hottest Florida day!

So, whether you want a new favorite hat to wear around town, or the best performance shirt for your next expedition and EVERYTHING in-between… we’ve got you covered at New Pass; where memories can be felt and worn for years to come.  The Florida Bred performance threads that keeps you as cool as you look and feel!

Welcome to our family.